Clik here to view.
Prepaid Expo: Social Media Critical to Growth of Prepaid
You are likely either a marketer or involved with the prepaid & gift card industry OR BOTH (like me). We love this video and we love how the Prepaid Expo is looking beyond traditional information...
View ArticleClik here to view.
Mobile Retail: Combining in-store and online shopping
Increasing numbers of consumers are using their mobile devices while shopping. In tough economic times, consumers are always looking for the best deal, and will do extra work and research to ensure...
View ArticleClik here to view.
From our Q3 Industry Trend Report: The Bright Side of Negative Engagement
Although our industry trend reports are typically focused on B2B gift card topics and industry events; we thought that “Turning Negativity into Engagement” is a particularly important topic as our...
View ArticleClik here to view.
Turning Social Media Marketing into Revenue
We don’t tend to cover topics outside of the gift card industry in our blog, but this story came to us and we found it so compelling, we decided we have to share. Through the NBA lockout the entire NBA...
View ArticleClik here to view.
Socializing Rewards Points
The Citi Thank You Program is revolutionizing the use of rewards points. Imagine being able to share points with your friends to save up for a get-away weekend, or save up points with one friend for...
View ArticleClik here to view.
Social Media as a Sales Tool
For small businesses, using efficient, low-cost marketing is essential to growing a brand and growing the business. Social media is a great way for small businesses to spread their brand. According to...
View ArticleClik here to view.
Personalized Social Media for Moms This Year
No matter if you gave your mom a gift in person this past Sunday, sent her flowers, or just called to let her know you were thinking of her, the most important thing was that you sent her a personal...
View ArticleClik here to view.
Employee Recognition Goes Social
Social media has made a big BOOM in the workforce. If you don’t believe it just ask any one of your employees using Facebook and LinkedIn, or, check their Tweets. As employees dive headfirst into the...
View ArticleClik here to view.
Employee Activism: Encouraging Employees to Become Brand Ambassadors
Employee activism is a new movement that goes beyond customer satisfaction and employee engagement, and is becoming an underlying foundation in successful companies. Many employees are defending their...
View ArticleClik here to view.
Letting Employees Loose On Social Media
Social media is rapidly becoming a prime element for businesses. It’s utilized to increase brand exposure, generate leads, and help create meaningful relationships with customers all with little to no...
View Article